WALMART RETAIL LINK
This project was for Walmart’s annual conference, spotlighting product enhancements through rich media. I led a team of designers, animators, and a production team to create a series of videos through concept development, 2D animation, editing, and live action.
Client - Walmart
Creative Studio - Imagination At Play
Role - Director and Creative Director
THE CHALLENGE
This project was for Walmart’s Retail Link conference, spotlighting new product enhancements through rich media aimed to inform and engage their suppliers. I led a team of designers, animators, and a production team to create a series of rich media that involved concept development, storyboarding, live action filming, 2D animation, and editing.
THE SOLUTION
We worked closely with key stakeholders to create a series of videos that was both informative and entertaining. Each video highlighted new product enhancements for its suppliers through animated videos and supplier testimonials. The videos also served as a way to augment a breakout keynote for senior business leaders for a live event hosted at the Walmart HQ.
