When people play video games and watch movies, often times they come to life to completely immerse us in a new environment. GameFly’s latest commercials brings this experience to life by animating 3D characters alongside gamers of all ages. 
At IAP, I was tasked to be on set to be VFX Supervisor, and lead our 2D & 3D animation teams to help bring this commercial campaign to life. 
Character Animation Process
Video Stills
Select Shots
Client: GameFly
Agency: Sincbox
Directors: Bruce Somers, Jr. & Mark Wilkinson
VFX/Animation: Imagination At Play
VFX Supervisor / Creative Director: Paul K. Lee

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